Cormorant Garamond brings a more modern appeal without being a sans serif.Ĭormorant has a much higher x-height than Garamond, which makes it stand out from the other font in the pair. We chose this font pairing because it combines a more modern-looking serif with the Old Style Garamond. Now what could we say about Cormorant Garamond? A lot actually! It isn’t a font that is on the tip of everyone’s tongue, but it works well with Garamond. This pairing can be great for a specific social media campaign or for a short-term marketing campaign where you need something different that will stand out. It is a bold, strong font and should be used minimally throughout your designs in order to have the strongest impact. We chose this font as a header because of its “Old English” style. Garamond was simplified from written forms such as Blackletter, so it functions well as a body text under a blackletter heading. The forms of both fonts complement each other well. This pairing is a throwback to blackletter! We chose to pair Garamond with a blackletter font because the two originated around the same time. While both fonts are vastly different from one another, their differences work together to create a sense of hierarchy and visual contrast. Raleway is a very rounded, geometric sans serif, which is very different to the style of an Old Style Serif, which is what Garamond is classified as. This font adds a nice contrast of thin, mono-weight lines to the thicker, more complex letterforms of Garamond. This pairing is a great mashup of new and old! We chose to pair Garamond with a more modern typeface such as Raleway. Garamond was the first font to break away from the handwritten look of letterforms, as it made the letters more readable in print. The x-height of Garamond is relatively short, making the capital characters appear large in comparison. Garamond’s serifs are slightly curved at the base and slope downwards on the ascenders. Garamond is a serif font, meaning it has small strokes at the beginnings and ends of the main forms of the letter. Using a serif such as Garamond creates a sense of tradition and trustworthiness in viewers, making it a great academic and branding choice. Because Garamond is such a classic and elegant serif, it has inspired other fonts and has been adapted for modern use. Typefaces like Garamond began to take form after Blackletter because it was easier than the ornamental letterforms to carve out the metal molds and was easier to read when printed. The typeface was designed by a French type-designer, punch-cutter and publisher named Claude Garamond, who the font is named for. Garamond is a classic typeface that has been in use for many years, going all the way back to the typesetting days of the 1500’s. Below we explain the history of the font, its characteristics and four good font pairings that can be used on print collateral or web design. Let's take a look at the very popular and versatile Google font-Garamond. Whether it's for a print piece or for a website, font harmony can make a huge difference to the impact of your piece. "What font goes best with _?"įinding the right font pairing can be challenging. We are back with another edition of Stimulus Font Pairings! On this week's installment, we are looking at the Garamond font family.
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